LAUNCHING GLOBAL CULTURE

DESERT X ALULA

The inaugural edition of Desert X AlUla took place from January 31–March 7, 2020 in the desert of AlUla, an ancient oasis in the north west of Saudi Arabia and home to the UNESCO World Heritage site, Hegra. The exhibition was co-curated by Saudi curators Raneem Farsi and Aya Alireza with Desert X Artistic Director Neville Wakefield.

Desert X AlUla was the first site-responsive exhibition of its kind in Saudi Arabia. The exhibition enabled new, cross-cultural dialogue between artists from Saudi Arabia and the surrounding region with artists from previous iterations of Desert X in California. An exploration of desert culture, the exhibition took its cues from the extraordinary landscape and historical significance of AlUla and created exchange among artists, curators and the international and local communities.

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DESERT X

THE INAUGURAL DESERT X, A SITE-SPECIFIC, INTERNATIONAL CONTEMPORARY ART EXHIBITION CURATED BY ARTISTIC DIRECTOR NEVILLE WAKEFIELD OPENED FEBRUARY 25TH–APRIL 30TH, 2017.

SPANNING 45 MILES OF THE CALIFORNIA DESERT, THE 16 WORKS AND RELATED EXHIBITION PROGRAMS AND EVENTS WERE VISITED OVER THE COURSE OF THE TWO-MONTH EXHIBITION BY AN ESTIMATED 200,000 PEOPLE, AND MILLIONS ENGAGED WITH THE EXHIBITION ACROSS SOCIAL MEDIA PLATFORMS.

DESERT X 2017 WAS CRITICALLY ACCLAIMED AND FEATURED IN OVER 300 PUBLICATIONS AND MEDIA OUTLETS IN CLOSE TO 20 COUNTRIES GENERATING 1.6 BILLION GLOBAL MEDIA IMPRESSIONS.

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MARRIOTT INTERNATIONAL - CULTURAL GAME CHANGERS LONDON

A CONVERSATION WITH INNOVATORS IN ART, DESIGN, FASHION, FILM AND THE MEDIA

CULTURAL GAME CHANGERS LONDON WAS THE FIRST IN AN INTERNATIONAL SERIES OF IMPORTANT, INTIMATE, INVITATION ONLY, CULTURAL SALONS. THE EVENT SET THE AGENDA IN AN UNPRECEDENTED WAY TO REINFORCE MARRIOTT INTERNATIONAL AND ITS LIFESTYLE BRANDS AS LEADERS, CREATIVE CHANGE MAKERS AND INNOVATORS IN THE LIFESTYLE ARENA.
 
CULTURAL GAME CHANGERS LONDON, HOSTED BY TINA EDMUNDSON, GLOBAL BRAND OFFICER, MARRIOTT INTERNATIONAL LUXURY AND LIFESTYLE BRANDS AND CHAIRED BY BRONWYN COSGRAVE, AUTHOR, CURATOR AND CULTURAL COMMENTATOR, ESTABLISHED IMPORTANT, RELEVANT AND LONG-TERM RELATIONSHIPS WITH HIGH PROFILE MEDIA AND CREATIVE INFLUENCERS IN ART, DESIGN, FASHION, FILM AND THE MEDIA IN LONDON AND FROM AROUND THE WORLD.

30 RESPECTED AND INTERNATIONALLY RENOWNED GUESTS FROM THE WORLDS OF ART, DESIGN, FASHION, FILM AND THE MEDIA ATTENDED THE EVENT TO EXPLORE AND EXAMINE CURRENT CULTURAL SHIFTS AND IDEAS FOR CREATIVE CHANGE IN THE LIFESTYLE SPACE.

PHOTOGRAPHY: TRISTAN FEWINGS FOR GETTY IMAGES ENTERTAINMENT

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